Tourism and movies
This is Part 3 of the What’s New in KSA blog series charting the top ten changes introduced in the Kingdom since we arrived in the country (way) back in 2018!
Hot on the heels of abaya wearing, this post is focusing on the growth of tourism in the traditionally conservative Kingdom and the re-emergence of cinemas after being banned for 35 years.
Until 2019 it was impossible to come as a tourist to Saudi Arabia. Anyone from another country was either working here, or was related to someone working here. There was some internal tourism but it was limited too, Saudis mostly travelled out of the country for their breaks and holidays.
Then in September 2019 it was announced that tourist visas were being made available and people started to come! You can do a search on You Tube to see how many travel You Tubers all desperate to tick Saudi off their list immediately headed to Riyadh!
Official figures reveal over 350,000 tourist visas were issued in the last quarter of 2019. It has the attraction of being a largely unexplored country and intrepid travelers were keen to be one of the first to make their way here.
At the same time Saudi started to invest in areas such as AlUla, a UNESCO world heritage site with pre-Islamic carved tombs and a huge newly opened mirrored concert hall, Taif in the north also known as The City of Roses and Asir in the south with its unique culture and cooler climate. A beautifully shot film showing the diversity of the Kingdom was also released as part of a pro-active campaign to promote Saudi Arabia as a tourist destination and show off its splendors.
In tangent a series of ‘Seasons’ were also introduced in cities and regions across KSA to promote internal tourism and attract visitors from across the GCC (Gulf Cooperation Council) region.
The Seasons focused on celebrating local culture, introducing new experiences and bringing international events to the Kingdom. They included a huge three night dance music festival MDLBEAST held in the desert just outside Riyadh featuring the world’s biggest house and techno DJs, sporting events including Formula-E, the World Boxing Heavyweight Championship, an equestrian festival and international tennis exhibition. Purpose-built villages of pop-up restaurants and theme parks appeared as if by magic overnight. (Hyde Park Winter Wonderland was recreated in central Riyadh in a matter of weeks).
There were art exhibitions, a season of Cirque du Soleil, light shows and firework displays – everywhere you looked something was happening!
The ‘Seasons’ were enthusiastically received. There had never been anything like it before, festivals and events on this scale had not happened. At the concerts young men and women were able to mix freely and dance in the open air – a massive societal change.
(Due to the pandemic The Seasons were cancelled in 2020, but they are due back with a bang in a few months’ time!)
The tourist industry is still in its infancy in Saudi Arabia, and the tourism infrastructure is very limited, but there are huge plans to attract millions of visitors every year with mega luxury projects currently under construction along the Red Sea, a huge sporting/entertainment/theme park project on the door-step of Riyadh, and there’s further investment going into jewel-in-the-crown AlUla to establish it as the go-to destination for those wanting a unique cultural and historical experience.
The age of tourism in KSA has only just begun…#VisitSaudi
A warm welcome back to cinemas
There were cinemas across Saudi Arabia until the early 1980s when they were closed after being regarded as un-Islamic. The first cinema re-opened in Riyadh after restrictions were lifted in April 2018 and movie theaters quickly became a booming business with international chains keen to get established. The aim is to have 350 cinemas across the country by 2030.
The new cinemas are of course state-of-the-art, offering the latest in the luxury movie theater experience, from surround sound, to super-sized recliners – and why not snack on a lobster roll served to your seat?(All at a luxury price of course!)
Saudis love the cinema as much as anywhere else, and before they reopened Saudi film buffs used to regularly drive to Bahrain or travel to the UAE to catch the latest releases, so it’s still a thrill for them to be able to watch the latest blockbuster in their own country.
The range of films on release here are censored and are largely limited to action movies, kids cartoons or Disney films.
We’ve only managed to get to the cinema once so far. We saw the Oscar winning film Parasite back in February 2020 – which we saw literally five days before all the cinemas were closed because of the pandemic (they’ve since reopened).
When we arrived to watch the movie (which was at 10am on a Saturday morning) there were only limited seats left so we chose two seats at the end of a row – I sat in the seat next to the aisle and my husband sat beside me with two empty seats next to him. A Saudi woman on her own came in just as the film was beginning and she very politely asked me to swap seats with my husband so she didn’t have to sit next to him… just a little reminder that although a lot of things are changing in Saudi some cultures and practices remain deeply ingrained.
And that brings us to the end of What’s New in KSA (Part 3) – the fourth and final in the series will follow next time!
Until then, stay cool!